Gain Insights on Pathing and Dwell Time With Walkbase Traffic

Walkbase Traffic

How do you measure the impact of your efforts to influence customer pathing and dwell time? Walkbase Traffic uses accurate sensors combined with patented algorithms to deliver precise asset location monitoring services and measurement of in-store retail media in a privacy-friendly way.

Location data is analyzed, interpreted and displayed via an online dashboard. Powerful and intuitive visualization features enable you to see trends in pathing and dwell data, empowering you to make consistent improvements in store performance.

Key Benefits

Automatically trigger alerts due to events, such as long dwell times, and send the closest employee to assist.

Measure the impact of in-store retail media and provide closed-loop attribution to advertisers.

Accurately track the movement and location of shopping carts or baskets to collect customer behavioral data, high-value assets to prevent theft and loss and staff to increase operational efficiency.

Identify your store’s busiest areas at various points throughout the day to optimize staffing levels.

View data on a dashboard in real time, including a visual map and heat map that provides location, zone visits and dwell times.

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