Actionable insights to transform the shopper journe
Walkbase helps retail stores understand shopper behavior with real-time data, combining Bluetooth, vision, point of sale, and other store data sources and transforming it into actionable insights. Through footfall analytics, pathing and dwell data, Walkbase gives retailers the tools to better understand the entire shopper in-store journey, allowing them to:
- optimize store layout and merchandising
- improve sales conversions and
- deliver targeted, highly relevant marketing to customers in-store.
Key Benefits of Walkbase for Retail Stores
01.
Gain real-time analytics data and identify
patterns in shopper behavior, including pathing
and dwell time
02.
Maximize conversions by optimizing store layouts
and pathing
03.
Improve merchandising strategy for maximum
sales conversions
04.
Drive media revenue by creating audiences for
digital platforms and reaching customers with
highly relevant in-store advertising
05.
Match in-store behavior data to loyalty
membership data in a privacy-friendly manner
06.
Prevent loss by identifying suspect in-store
behavior and potential shoplifting
01.
Gain real-time analytics data and identify patterns in shopper behavior, including pathing and dwell time
02.
Maximize conversions by optimizing store layouts and pathing
03.
Improve merchandising strategy for maximum sales conversions
04.
Drive media revenue by creating audiences for digital platforms and reaching customers with highly relevant in-store advertising
05.
Match in-store behavior data to loyalty membership data in a privacy-friendly manner
06.
Prevent loss by identifying suspect in-store behavior and potential shoplifting
