Analyze Shopper Behavior and Drive Targeted Marketing
Walkbase gives grocery retailers the data and insights they need to make sound marketing decisions and create a more seamless customer journey. Walkbase’s self-hosted, secure platform gathers real-time data on in-store behavior using Bluetooth and 3D sensor technology, yielding valuable insights into shopper preferences, traffic and pathing, price sensitivity, basket sizes and browsing behavior. With this abundance of information, grocery stores can:
- Create more targeted, personalised promotions and modify their marketing campaigns to be more effective
- address pricing issues, and
- provide relevant content to shoppers in-store.