Drive Better Merchandising Strategies and Sales With Walkbase Merchandising

Walkbase Merchandising

With Walkbase Merchandising, you can analyze customer behavior at high-value demo stations and end caps to help you increase the effectiveness of your merchandising decisions. Data appearing on your dashboard allows you to make improvements to assortment, placement and promotions in real time.

Metrics are generated by monitoring key assets with cost-effective, highly precise and scalable sensor technologies. Positioning data is then processed by patented algorithms to build a single view of shopper journeys, complete with dwell and pathing, so you can see how customers are interacting with high-value areas of your store.

Key Benefits

Determine the most valuable real estate where certain merchandise can yield the highest conversion rate.

Accurately track the movement and location of shopping carts to analyze usage and shopping behavior, which can be paired with point-of-sale data.

Identify the most and least visited end caps or demo stations to create more profitable merchandise strategies based on customer engagement.

Conduct store-level assortment based on which planograms perform best with new and discontinued items.

Enhance category management capabilities by tracking performance in driving aisle traffic, margin and overall store growth.

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