Measure and Maximize the Impact of Your In-Store Retail Media Network
Prove the Value of Your Network to Advertisers
According to eMarketer, in-store retail media spend will top $1 billion by 2028. How are you measuring and proving the value of your in-store network to internal stakeholders and external advertisers to maximize revenues and overall effectiveness? Establishing an accurate, real-time measurement infrastructure using Walkbase TREQ is a critical first step.
The platform uses highly accurate sensor technology combined with asset tags on shopping carts and baskets to track customer behavioral data throughout the entire store and ad impressions and video plays at every retail media screen. See whether or not people slow down to watch screens or speed on by and know where they came from and where they go next after seeing an ad, all without collecting any personally identifiable or biometric data. The best part is TREQ provides the closed-loop attribution you see on your ecommerce website, allowing you to generate a higher cost per mille (CPM), or cost per thousand impressions, and brands to know whether or not their campaigns were successful.
Tailor Ad Content for Higher Conversions and a Better Customer Experience
Use real-time customer behavioral data to enhance in-store retail media advertising opportunities.
Strengthen loyalty and drive new purchases with relevant, useful content
Send personalized offers to shoppers’ smartphones when near advertising spaces
Continuously test and improve curated messages to optimize in-store marketing
Create New Revenue Streams Using Intent Data
Your physical store offers an exclusive opportunity to capture and capitalize on shopper intent at the point of purchase. TREQ can help you collect, measure and monetize that data as part of your retail media network efforts, including in-store digital networks, streaming and connected TV, mobile and digital out of home.
Customer intent data, based on pathing and dwell activity captured in-store by TREQ’s precise sensors, can be paired with loyalty data at checkout — in a privacy-friendly manner — to create new audiences for marketing and advertising purposes. For example, you can build an audience to reach the 40% of customers who stopped in the pet aisle but didn’t convert.
Your store can leverage these audiences to create new in-store revenue streams and allow brands to offer more personalized, targeted and measurable in-store messaging and promotions.
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Customer stopped to look at product in the store but did not purchase.
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Intent data from sensors is matched to the customer’s loyalty card at checkout.
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Loyalty data is combined with third-party data and matched to a streaming service ID.
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Retailer generates revenue by selling access to highly targeted audience to brand.
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Brand advertises in store and on streaming services.
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