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Blogs
By Ben Reynolds
In-Store Retail Media: Capitalize on Increased Foot Traffic
A recent article published by Grocery Dive highlighted the fact that specialty and discount grocers are driving...
By Erik Adams
Industry Insights: First-Party Data and Creating Personalized Experiences
Global digital signage solutions company, Scala, held its “What’s in Store for Retail Media Networks” event at DMEXCO...
By Chris Riegel
Data-Driven Retail Media: Screen Placement & Ad Strategy
How do you maximize the potential of your in-store retail media network? Determining the right number and locations...
By Ben Reynolds
Key Takeaways from the IAB’s Standards for In-Store Retail Media
In-store retail media networks continue to gain traction with both retailers and advertisers. Projections estimate that this year...
By Erik Adams
Key Takeaways From Groceryshop 2024
Earlier this month, retailers and brands met at Groceryshop in Las Vegas to discuss the latest innovations, trends...
By Erik Adams
Reactions and Insights From DMEXCO 2024
The Digital Marketing Exposition and Conference (DMEXCO) recently wrapped up in Cologne, Germany, and teams from the whole...
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