Resources
Blogs
By Björn Sjölund
Millimeter Wave: A Game-Changing Technology for Measuring In-Store BehaviorUnderstanding customer behavior within stores is essential for improving the shopping experience and driving additional revenue. With actionable...
By Ben Reynolds
Fight Rising Retail Shrink With Sensor TechnologyRetailers are grappling with an escalating challenge: retail shrink caused by theft and fraud. According to the Council...
By Ben Reynolds
In-Store Retail Media: Capitalize on Increased Foot TrafficA recent article published by Grocery Dive highlighted the fact that specialty and discount grocers are driving...
By Erik Adams
Industry Insights: First-Party Data and Creating Personalized ExperiencesGlobal digital signage solutions company, Scala, held its “What’s in Store for Retail Media Networks” event at DMEXCO...
By Chris Riegel
Data-Driven Retail Media: Screen Placement & Ad StrategyHow do you maximize the potential of your in-store retail media network? Determining the right number and locations...
By Ben Reynolds
Key Takeaways from the IAB’s Standards for In-Store Retail MediaIn-store retail media networks continue to gain traction with both retailers and advertisers. Projections estimate that this year...
Videos
Build a Strong In-Store Retail Media Strategy With Walkbase TREQ
Prove the value of your in-store retail media network and maximize revenues.
Walkbase TREQ Overview
Harness the power of your customers' behavioral data to make more informed decisions, maximize sales and enhance the in-store experience.
Walkbase: Know Your Customer
Use data to better understand and optimize the customer journey.
Walkbase TREQ Solution Highlight: Occupancy
Measure and report on the number of customers in your store in real time.
Walkbase TREQ Solution Highlight: Merchandising
Analyze customer behavior at high-value demo stations and end caps to increase the effectiveness of merchandising decisions.
Walkbase Traffic: Optimize Pathing and Dwell Time for Higher Conversions
Gain powerful insights into customer pathing and dwell times you can use to make consistent improvements in store performance.
Partner with Walkbase to understand, measure, and optimize your customer journey today!
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