Reactions and Insights From DMEXCO 2024
October 28, 2024You moderated two masterclasses during Scala’s “What’s in Store for Retail Media Networks” event at DMEXCO. Can you describe that…
Key Takeaways From Groceryshop 2024
October 28, 2024This is your third year attending Groceryshop. What surprised you or was different this time around? The first is that…
Elevating the In-Store Customer Experience With Behavioral Data
October 11, 2024Optimize Store Layout Does the store layout maximize the in-store experience? Retailers have used sparse (and expensive) data generated from…
3 Ways Walkbase Improves In-Store Customer Experiences and Drives Revenue This Holiday Season
October 11, 2024Maximize In-Store Retail Media With Personalized Ads Promotions, deals and lower-cost items are always important during the holiday season, but…Measuring the Impact of In-Store Retail Media
October 11, 2024Why Measurement Is Needed Retailers today have a solid understanding of store foot traffic and sales data. This general understanding…
