1. Maximize In-Store Retail Media
Walkbase’s millimeter wave sensors, strategically placed above or below in-store retail media displays, can capture valuable data such as ad impressions and video play metrics. This data provides a clear view of how often ads are seen and interacted with, helping you establish advertising rates and demonstrate return on ad spend (ROAS) to advertisers. When advertisers see the measurable value of their campaigns, they are more likely to invest in your retail media network (RMN). This can lead to higher cost per thousand impressions (CPM) rates, creating a lucrative revenue stream for your business.
2. Understand the True Value of Your Real Estate
By collecting and analyzing pathing and dwell time data using Bluetooth sensor technology and asset tags on shopping carts and baskets, you can identify high-traffic areas in your store. These insights reveal which aisles and end caps receive the most attention, allowing you to charge premium prices to brands for prime shelf or display placement. With Walkbase’s analytics, these pricing decisions are no longer arbitrary but backed by hard data. For instance, you can view shopping trips, visit rates, average dwell time and total time spent in the store for any specific date range, providing actionable insights to maximize revenue.
3. Make Better Merchandising Decisions
Walkbase’s in-store traffic data helps retailers identify areas where merchandise yields the highest conversion rates. By tracking which planograms perform best, you can refine store-level assortments and enhance category management. For instance, you can evaluate how effectively certain product placements drive aisle traffic, increase margins and contribute to overall store growth. This insight ensures your store is stocked and arranged in ways that resonate with customer preferences, driving higher sales and profitability.
4. Improve Store Layout Effectiveness
Is your store layout helping or hindering sales? Walkbase sensors enable retailers to analyze the typical paths customers take and test different layouts to compare their impact on sales. For example, if customers struggle to find what they need or certain departments feel disconnected, you can use data to determine whether a cut-through or reconfiguration might improve the shopping experience. These adjustments not only make it easier for customers to shop but also increase the likelihood of purchases, ultimately boosting your bottom line.
5. Build New Marketing Audiences
While transaction data tells you what customers purchased, Walkbase TREQ goes a step further by revealing what they didn’t buy. By identifying which aisles shoppers browsed and where they stopped, you can compare this data to transactions to uncover missed sales opportunities. Use these insights to build new audiences for in-store marketing campaigns or to sell data to brands and advertisers. For example, if you know that a segment of shoppers frequently browses but doesn’t purchase a specific product, you can target them with personalized advertising on Connected TV (CTV) or other channels to drive future sales.