Capture In-Store Customer Behavior With Privacy-Focused Technology 

Millimeter Wave Sensor Solution

Walkbase’s millimeter wave sensor solution offers a powerful, privacy-focused method for measuring in-store customer behavior. It works by bouncing electromagnetic waves off objects, including people, to capture location, pathing and dwell time data. With no camera lens present, data collected remains anonymous, eliminating any privacy concerns inherent with camera-based solutions.

You can use the data from these innovative sensors to show advertisers the value of your in-store retail media network, optimize merchandising strategies, enhance customer experiences and more.

Angle sensors to cover wider zones instead of being restricted to an overhead view.

Measure a variety of in-store customer behavior, including retail media ad impressions, occupancy and queue performance.

Easily scale sensors across locations with the ability to plug them directly into media players, allowing you to save on capital expenditures.

Protect your customers’ privacy since no camera lens is present to collect personally identifiable or biometric data.

Rely on technology that can perform well in a variety of environments, from complete darkness to glaring sun.

Measure Retail Media Ad Impressions

Place Walkbase’s millimeter wave sensors near in-store retail media screens to accurately capture ad impressions, pathing and dwell time data. You can then connect that data to loyalty and transaction data to prove the value of your network to advertisers and create and monetize new promotional audiences based on buying intent — such as the 40% who spent time in the pet aisle but didn’t end up making a purchase. Easily scale sensor installation across locations by plugging them in directly to media players, reducing the need to run expensive overhead cable.

Meet the Highest Privacy Standards

Unlike other in-store sensor technologies that rely on cameras, our millimeter wave sensors have no lens, eliminating the possibility of collecting personally identifiable information or biometric data. They simply bounce electromagnetic waves off objects, anonymously tracking movement and behavior in your physical space. Even if anonymised, cameras still capture sensitive data inadvertently, which may pose risks down the road. Rest assured that your customers’ privacy is protected and that our technology meets the most stringent standards.

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